Development phase


Do not use a segmentation that can filter the Branding: After establishing the objectives it is easy to determine that these have been directed towards users who have already searched for us by brand or Product Company. However, it is necessary to establish a filter that takes into account potential clients. You cannot assume that all users are equal and / or that they are governed by the same behavior patterns. For this, Google Analytics allows you to separate the traffic obtained from a direct word search.
Count your own visits: It is necessary to filter your own visits and that of web collaborators to avoid biased data. You only have to find out the corresponding IPs and create a new profile for your website in Google Analytics with the corresponding filter for those IPs.
Do not optimize the tool to its full potential: do not use tagging, do not work with redirects, create pages and do not place the tracking code, do not work with redirects, use URLs and titles without optimizing them or do not perform an appropriate structure and nomenclature of the directories, they would be some of the most common errors that you could carry out. Since you have powerful tools you must be very meticulous and exploit their full potential!

The Web Analytics will not provide you with the optimal and definitive solution to all the problems or setbacks that you have to face: this is a tool that helps you to make decisions by minimizing the risks. For example, automated tools and graphs in reports alone do not detect insights; It is human perception that can obtain these conclusions through a combination of qualitative and quantitative analysis and thus detect trends to transform them into market opportunities. For further detail click here: Phase of Data Analysis
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