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Pre-Implementation Phase:

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Leave analytics to the end: consider Web Analytics as something complementary to your web strategy is wrong. It is extremely important to determine which KPIs are to be measured. To do this you must think and find the own and characteristic objectives of the business strategy and thus you will find the metrics that best suit those objectives. Otherwise, you could find yourself with illegible data and reports because you do not find yourself in an analytical context that makes sense. Think that Google Analytics is a tool that will support you in the assimilation of your Marketing and Business Sales objectives, therefore its use should be directed towards this fact. You must not stop visualizing your conversion funnel or forget that all actions in analytics must be directed towards its optimization. Do not link the Google Analytics account with the Adwords account: the data crossing through its link can provide us with a succulent context of data analysis. Linking the Adwords acc...
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Development phase

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Do not use a segmentation that can filter the Branding: After establishing the objectives it is easy to determine that these have been directed towards users who have already searched for us by brand or Product Company. However, it is necessary to establish a filter that takes into account potential clients. You cannot assume that all users are equal and / or that they are governed by the same behavior patterns. For this, Google Analytics allows you to separate the traffic obtained from a direct word search. Count your own visits: It is necessary to filter your own visits and that of web collaborators to avoid biased data. You only have to find out the corresponding IPs and create a new profile for your website in Google Analytics with the corresponding filter for those IPs. Do not optimize the tool to its full potential: do not use tagging, do not work with redirects, create pages and do not place the tracking code, do not work with redirects, use URLs and titles without optimiz...
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Phase of Data Analysis

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Analyze specific moments forgetting to analyze the trends: the data obtained from the analysis of a stage of the company decrease its value if they are analyzed in an individualized way. It is necessary to put them in context and determine trends. In this simple way we can get an image of whether we are currently in a better stage or worse than last quarter and as we have information on the actions taken in each stage we can define those that have made us prosper and those that On the contrary, we have worse conversions. Forget other uses of web content analysis: for example, the ability to measure A / B or multi variable testing actions (content, emailing ...) to be analyzed later that will allow us to study whether web content is the right one or what Communication campaign is more likely to be successful. Google Analytics is a good option to help you interpret trial-error exercises. You should not obsess over numbers and statistics, even if a shocking fact is a prior, in the ana...
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Content Marketing

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The phrase good, nice and cheap has ceased to be a claim for your potential customers, they have grown tired of being overwhelmed with full-screen luminous banners that promise them heaven and earth. Now thousands of people go daily to the network in search of solutions for a large part of their problems and will value that you as a professional are trained to give them that solution they so desire. In this "search and find" dynamic , content marketing comes into play ; an integrated strategy in the global marketing plan of a company that is characterized by producing valuable content to be distributed in the online media in a free way . With this, the dual objective of attracting new customers and loyalty to those who already are or at least are among your followers is pursued. Your continent as a business and your content as a business card Internet has endowed the user with a large comparative capacity. Not too long ago, if you were looking for a product to a phy...
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Why is Content marketing important? Know your benefits

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An important positive factor that you have to take into account about Content Marketing is that of virility. If your content is relevant and quality will begin to spread through social networks exponentially multiplying their visibility and helping you in your online positioning. Without a doubt this is a good opportunity to attract new clients. Your followers will be your best specifies! Since numerous studies conclude that word of mouth is one of the most effective marketing mechanisms for the message-credibility relationship. If a client is satisfied and / or finds useful information, they will probably spread it on their networks for those friends that may be of interest to them. In this way, a conversion chain is achieved in two steps: 1) The visits of your website (which will be highly qualified traffic) or your blog are transformed into subscribers to your newsletter or included in your email list. 2) Said subscribers or registered users become potential clients since af...
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